Owner & CEO
Co-owner & Partner
Partner & Managing Director Switzerland
Onboarder and Facilitator
Onboarder and facilitator
Onboarder and facilitator
Onboarder and facilitator
Onboarder and facilitator
Onboarder and facilitator
Onboarder and facilitator
Onboarder and facilitator
General Counsel

Advisory board

Director, Europe at Insights
Senior Business Advisor, Professional board member & Investor
Digital Marketing Communications Leader at Demant

Your success is our success

Developing a strategy is often based on large amounts of data and complex processes. The amount of material and information is often overwhelming. Formatting and versioning take focus away from content. And engaging and documenting takes time and slows down progress, while the world around us is constantly changing.

This makes it difficult to retain the information needed to plan the development of the business.

Moreover, any plan risks losing relevance quickly because it is almost impossible and, at best, very resource-intensive to keep up to date.

Our vision is therefore to offer the best strategy tool for small and medium-sized enterprises - globally.

We are passionate about a better world

We want an even better world, where it's not just the big resource-rich behemoths that set the agenda for our lives on earth.

The world is teeming with companies, with great untapped potential to enrich the world.

That's why we're committed to equal and improved access to resources and enhanced technological capabilities - all within strategy.

Best practice"

"The company itself controls the strategy process in MakeMyStrategy™. It is so intuitive that you can implement it yourself or you can let a strategist assist. Either way, you get a solid decision base, collection of all strategic materials, the ability to involve relevant people, an overall strategic overview, structure and then there is a big gain on the whole efficiency account", says Sanne Markwall, CEO &Funder of MakeMyStrategy™

Starting with a position in the financial banking world, Sanne became a well-reputed strategy consultant for Danish and foreign companies with many hundreds of processes behind her.

She has helped build companies and consultancies, and has both the practical and theoretical ballast in place to have committed a refined summary of all the world's strategy literature and key tools into an easily accessible digital platform that anyone can use.

"I'm disrupting what I was doing before - but it's really benefiting companies.
All companies benefit from having a summarized strategy. Now it's somewhat simpler than before - and extremely much cheaper. In other words, you're buying a solid and unique strategy platform - that works in practice!"
Sanne Markwall, CEO

The journey with MakeMyStrategy™

Since the very beginning, a lot has happened. We have grown and we have improved our solution - but of course we are not going to stop here.

We believe that
- purpose is more important than pure profit
- involvement is more important than commanding
- intelligent trust is better than meaningless control
- the co-creator approach is better than dictation

Our values are
- COURAGE to put ourselves and an idea into play to achieve something better for others and for the world.
- PASSION that brings energy and desire to create and make a difference.
- DETERMINATION to carry out the passion with the courage required.
October 2018
Sanne Markwall gets the idea for MakeMyStrategy™
April 2019
MakeMyStrategy ApS is founded and IT development begins
March 2020
MakeMyStrategy™ launches and first company subscribes
April 2020
The first external advisors are certified in MakeMyStrategy™
September 2020
The first collaborating partners are associated
September 2021
The first "real" employees are hired
October 2021
New identity and website launches
March 2022
Advisory Board is established
April 2022
New office in Switzerland