How MakeMyStrategy™ works

Gathering knowledge

You are guided through a simple and practical workflow, where you are sure to get around every corner of your business.

You will gather and process knowledge about the factors that affect your business, both from the inside and from the outside - and of course with a sustainability angle.

Along the way, you can incorporate any strategy models, materials, analyses, budgets and anything else you find relevant. This means that everything that has an impact on the strategy is brought together and managed from one place.

The knowledge gathered is processed to find the essence that will form the basis for the company's further strategic development.

Strategic choices

MakeMyStrategy™ collects and manages everything for you, so you only have to concentrate on the specific task at hand.

The main findings from the knowledge gathering are automatically presented to you as strengths, weaknesses, opportunities and threats - in other words, the conclusion of the knowledge gathering is captured in a SWOT chart.

You prioritise, making strategic choices to ensure your strategy is sharp and focused.

Along the way, you also focus on sustainability to secure your business's future.

Everything is summarised with a clear indication of the choices that led to the conclusion. You can thus always explain why a given action is taken.

Change needs

As a link between the company's current situation and future goals, the company's changing needs are identified.

The needs for change are illustrated as red and green traffic lights, respectively, making them easy to communicate, both externally and internally.

The traffic lights create the foundation for a common understanding of the current situation as well as the basis for the development the company is facing.

Vision, mission and values

You may already have your vision, mission and values formulated and then you just need to import them into MakeMyStrategy™.

If not, MakeMyStrategy™'s simple workflow will help you formulate your vision, mission and values.

You'll have the opportunity to work with future scenarios and then you'll also be challenged on the whole green transition.

The aim is to create a clear direction that everyone in the company works towards.

SDGs as growth gears

Thinking sustainably is a growing competitive force among companies.

For some companies it is now a requirement, for others an option.

You will automatically be guided around a series of questions that will enable you to create a sustainable strategy.

And if you want to work even more in depth on the SDGs, you will be guided in a simple way.

Overview with Must-Win battles

To ensure focus and overview, the traffic lights are grouped into 3-5 themes.

The themes are formulated as "battles" to be won (Must-Win battles) to reach the goal.

For each "battle" to be won, you can now see which traffic lights you are managing and which activities need to be initiated as a result.


To measure progress, you can choose to set strategic performance indicators (KPIs) at the Must-Win battle level.

Concrete activity plan

MakeMyStrategy™ turns all your input into a concrete action plan.

For a better overview, the action plan is divided according to the selected Must-Win battles.

This way you have a much better overview and can involve relevant people much easier, so the strategy is present for everyone.

You simply indicate the quarter and year from each activity.

And then you can add budget based on the new strategy, if desired.


Output is generated automatically when you finally approve your work.

You get a concrete action plan, an executive summary (management tool) and a detailed strategic plan with full traceability (documentation).

You also get a set of templates for graphical presentation, so you can e.g. communicate your strategy on just one page.

In addition, you get a comprehensive overview of all the materials you have incorporated.

And finally, you get a series of tips and a checklist for successful execution.

All output can be easily set up with your own logo, colours, etc.

Quite light in strategy

You can revisit the strategy at any time and correct it in a smart way.

Any correction inevitably has a number of consequences that can be extremely complex to work out.

But with MakeMyStrategy™, you take a copy of your latest strategy, select the item you want to fix, and fix it.

You are then shown where the correction has consequences and therefore where you need to rethink things.

Once you've made the impact correction, you can generate an updated strategy plan with updated output with just one click.
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You get a lot of features that make your work easier

Safe process management and collection, preservation and summary of knowledge

You make sure that you stay on track. Everything that has an impact on the strategy is collected, summarized and translated into concrete activities, so that the company's management always has an updated and current common plan for the development.

Coherence and overview through concrete tools plus your own material

The platform is based on best practice, recognised and international models, the book "Strategy in winning companies" and many years of practical experience. The platform is proven and works!

Progress without loss of momentum with automatic reporting

Reporting takes the form of concrete action plans focusing on the priority areas, an executive summary and a detailed strategic plan with full transparency and traceability.

Dynamic fix function, ensures quick clarification and saves important time

You can correct as the conditions around you change. You'll see where it affects your plan. After the correction, everything is automatically updated to a new version without losing history.

Higher success rate through active involvement ad hoc

You can easily give access to relevant people both internally and externally, also cross divisions and borders. You minimize personal dependencies and ensure collection and sharing of knowledge.

Flexible use in both time and form

You can use the platform yourself (DIY). You can gather relevant people for meetings/workshops where you work together in the platform. You can involve relevant people ad hoc or you can let an external advisor assist you.

Avoid failed projects with a sharp and focused focus

You are guaranteed prioritization, strategic opt-outs and logical causation, so that you can continuously make resource allocation in relation to projects based on a concrete and objective foundation.

Efficient on-boarding of new employees

Lack of alignment and misusing of stale documents is reduced and wasted time on "missing" documents is minimized. The current plan is transparent and new employees can be easily and effectively on-boarded.

Effective project management where you can pause whenever you want

Any management needs administrative backup. The platform is intuitive and acts as your digital project manager. You can pause whenever you want and work whenever you want - 24-7-365.

Access to Q&A, cases and learning videos along the way

You have access to a large question & answer catalogue as well as anonymized cases so you can be inspired. others. In addition, access to video training so that management can delegate to others and learning is achieved in the organization.

Financial saving and optimal use of time

You can scale as needed and avoid IT integrations because the platform is cloud-based. You get financial savings on transportation, travel time, meeting and conference costs.

Avoid misunderstandings and get to the finish line faster

You can costumize and add your own DNA from the group level to business units and thus achieve a common group language and thereby the same basis and principle for the entire company.