What methods and theories does MakeMyStrategy™ rely on?

Founder SanneMarkwall, is experienced in strategy in practice, and with MakeMyStrategy™ has digitised and simplified the often complex and costly strategy processes so that they are accessible - digitally, practically and economically sensible - for all companies.

Anne's knowledge and experience from working in large companies and the consulting industry is coupled with recognised international strategy models, sustainability and methods from the book "Strategy in Winning Companies", which is based on experience from around 600 strategy processes and is used in universities.

Before our founder jumped into tech entrepreneurship, she was co-creator and CEO of Vinderstrategi A/S. Previously, she worked in the financial sector and has practical hands-on experience from successful strategy implementation of new pension product in 100 banks, 12,000 advisors and 225 change mentors.

In other words, you are buying a solid and unique strategy platform - that works in practice!

That's the essence from these books summed up - simple, purposeful and sustainable.

"Scenaro planning" by Woody Wade,

"Must-Win Battles" by Peter Killing and Thomas Malnight,

"Competitive strategy" and "Five forces" by by Michael E. Porter,

"7-S framework" by McKinsey,

"SWOT analysis" by Alan Sarsby,

"The Disney Way" by Bill Capodagli and Lynn Jackson,

"The Balanced Scorecard" by Robert S. Kaplan and David P. Norton,

"Strategy in winning companies" by Jørgen Lægaard and Mikael Vest

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- Completely without commitment

- Full access to the Pro version

- Knowledge base with help materials and learning videos

- Free onboarding and support

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